Developed with dermatologists, CeraVe Psoriasis Cleanser with Salicylic Acid gently cleanses psoriatic skin while repairing skin's natural protective barrier with 3 essential ceramides. The cleanser removes scales, dead skin, and helps restore essential moisture to prevent the recurrence of the symptoms of psoriasis. How to Use: For best results, use at least twice a week or as directed by a doctor. Wet skin with lukewarm water. Massage cleanser into skin in a gentle, circular motion. Rinse. Gender: Unisex.